AFRICA REACT UK WINES PRESENT THE FINEST SELECTION OF FAIRTRADE WINE FROM THE WESTERN CAPE, SOUTH AFRICA
AFRICA REACT UK WINES
ARUK International Development Agency, presents and introduces South African Fairtrade wine and various community initiatives .
What is the Fairtrade Foundation?
The Fairtrade Foundation is a charitable organization established in 1992 responsible for licensing the FAIRTRADE Mark and raising consumer awareness of Fairtrade. The first Fairtrade label was launched in Holland in 1988 in response to the collapse of the world coffee price, which fell for some years to far less than the cost of production, and led to much suffering for coffee farmers and their families. There are now Fairtrade labels in 90 countries, co-ordinated by Fairtrade Labeling Organization (FLO).
The need for Fairtrade.
Millions of farmers depend on selling their crops to survive. This is, however, a risky business – when prices drop it can spell disaster. If they earn less than it costs to run the farm, they face real hardship – struggling to buy food or keep their children in school. Ultimately they may lose their land and their livelihood.The main objective of Fairtrade is to increase producer incomes. This is achieved by a payment of guaranteed fair price and by reducing the number of intermediaries in the supply chain so that growers get a larger share of the export price.The Fairtrade minimum price is calculated to cover the costs of sustainable production and a sustainable livelihood. All stakeholders, including producers and traders, are consulted in the price-setting process. There is an additional premium for investment in social, commercial or environmental projects.
AFRICA REACT UK International Development Agency is striving to contribute toward developing the talent and potential of African men and women through income-generating projects, the Fairtrade 'movement' and create improved economic conditions within these regions.
CUSTOMER SERVICES/SALES ENQUIRIES :
+44 (0) 208 8868 724
email : info@africareactuk.org
For further information on AFRICA REACT UK involvement in Fairtrade/Fair trade in United Kingdom and South Africa, please log on to www.africareactuk.org
